Genre
- Genre, which comes from the French word for 'type', is important for both consumers and media producers. Consumers can make choices about media texts they wish to consume and media producers can create a media text for a specific audience.
If a media producer wants to gain an audience for a particular genre, then they have to understand the genre codes and conventions - and include them in the media text they are creating.
For example, a producer of a TV crime drama will likely feature police characters, crime scenes, suspects, victims and violence. Audiences will also expect certain audio codes such as tense, dramatic music. Genres can be Action, Comedy, Romance, Si-Fi, Period, thriller, crime an so on. This is the different types of genres that can feature in a film. To create these genres you have to make sure the stereotypes are exaggerated. so if its a comedy the characters have to be funny, if its a thriller the characters have to be serious and if its a romance the characters have to be in love.
Narrative
- Tzvetan Todorov's narrative theory suggests that all narratives follow a three part structure where they begin with equilibrium, where everything is balanced, progress as something comes along to disrupt that equilibrium, and finally reach a resolution, when equilibrium is restored. Think about
your AS storyline and what's happening. How did you create the enigma code in your storyline? How did you introduce your characters to the storyline? Was your storyline a linear narrative? was the storyline all in order? Was there any flash backs? so if I want to talk about my as storyline I could talk about how Megan had an evil twin sister and that was the enigma code and that's the part of the storyline which will hook the user in and want them to carry on watching.
Representation
Representation is how media texts deal with and present gender, age, ethnicity, national and regional identity, social issues and events to an audience. Media texts have the power to shape an audience’s knowledge and understanding about these important topics. Stereotypes are a simplified representation of a person, groups of people or a place, through basic or obvious characteristics - which are often exaggerated. For example, Vicky Pollard from Little Britain is a stereotypical example of a working class teenage girl. They can be used to describe characters quickly, relying on existing audience recognition. Stereotypes are dangerous as they can lead audiences to generalise about people or places.
Audience
Audience is about users and gratification. This is the way in which users consume your product. for example you can watch a film at the cinema, at home on DVD, online stream (Netflix) and so on.
an Acronym to help with audience is P.I.E.S.
Personally identify with a character or situation
Entertainment
Information
social Interaction
Primary audiences are those who receive the communication directly. ... The primary audience is the decision-maker and/or decision-making body and the secondary audience is the group(s) of people that you identify, educate and activate to influence the primary audience.
Media Language
Media language is how you create meaning through Camera, Mise en scene, Editing and Sound.
Here are some acronyms that will help you write about the following subjects.
Camera F.A.M. - Frame, Angel and Movement
Mise en scene C.L.A.M.P.S.- Costume, Lighting, Actors, Make up, Props and Setting
Editing S.T.O.P.S. - SFX, Transitions, Order of Narrative, Pace and Screen time.
Sound M.C.D.O.V.E.D. - Music, Contrapuntal/Parallel, Dialogue, Off screen and On screen, Voiceover, Emotion and Diegetic/ Non diegetic.
Ideology
An ideology is a world view, a system of values, attitudes and beliefs which an individual, group or society holds to be true or important; these are shared by a culture or society about how that society should function. Dominant ideologies.
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